How This Applies to Home Care Marketing
Home care decisions often happen in stressful moments—hospital rooms, doctor’s offices, or late-night research sessions. Mobile optimization ensures families can easily find your services, read about your care options, and contact you regardless of device.
Key mobile optimization elements include: fast page loading (under 3 seconds), easily readable text without zooming, tap-friendly buttons and links, click-to-call phone numbers, short mobile-friendly forms, and simple navigation to key pages.
Key Takeaway
Prioritize mobile user experience in every website decision. Test your site on actual smartphones, timing how quickly someone could go from search to contacting your agency. Remove any friction in that critical path.