How This Applies to Home Care Marketing
Understanding MRR helps prioritize marketing efforts. Acquiring clients who need ongoing, consistent care hours generates more MRR than sporadic respite clients. Marketing can target client profiles that historically generate higher, more stable recurring revenue.
Track how different lead sources impact MRR—some channels may generate more inquiries but lower-value clients. Referral sources often produce higher MRR clients than paid advertising. Use this data to allocate marketing budget toward sources generating the best recurring revenue.
Key Takeaway
Analyze which marketing channels produce clients with the highest and most stable recurring revenue. Quantity of leads matters less than the lifetime value and consistency of the clients those leads become.