How This Applies to Home Care Marketing
Home care campaigns often attract irrelevant searches without proper negative keywords. Common negatives include: “jobs,” “careers,” “salary” (job seekers), “nursing home,” “assisted living” (wrong service type), and “pet care,” “child care,” “lawn care” (wrong industry entirely).
Build negative keyword lists proactively and review search query reports regularly to identify new negatives. Segment negatives by theme—employment terms, competitor names, irrelevant services. A robust negative keyword strategy can significantly reduce wasted spend.
Key Takeaway
Develop comprehensive negative keyword lists before launching campaigns and continuously refine them using search query reports. The ad spend saved often exceeds the effort required to maintain thorough negative keyword lists.