How This Applies to Home Care Marketing
Home care websites often develop orphan pages when new location pages, blog posts, or service pages are created without updating internal navigation. These pages may rank poorly simply because search engines can’t find them easily.
Audit your site regularly for orphan pages using tools like Screaming Frog. Every important page should be reachable through internal links from your main navigation, related content, or contextual links within other pages. Fix orphans by adding appropriate internal links.
Key Takeaway
Ensure every page worth ranking has internal links pointing to it. Run periodic orphan page audits and fix any discovered by adding them to navigation, related page sections, or contextual links within relevant content.