How This Applies to Home Care Marketing
Linking to authoritative sources like the CDC, NIH, Alzheimer’s Association, or state health departments strengthens your content’s credibility. When discussing regulations, link to official sources. When citing statistics, link to the original research.
Don’t hoard link equity by refusing to link out. Quality outbound links to relevant, authoritative sources signal that your content is well-researched and trustworthy. Just avoid linking to competitors’ commercial pages or low-quality sites.
Key Takeaway
Link to authoritative sources that add value for your readers. Quality outbound linking demonstrates expertise and research depth while helping search engines understand your content’s topical context and trustworthiness.