How This Applies to Home Care Marketing
Home care pillar pages might comprehensively cover topics like “Complete Guide to Choosing Home Care,” “Understanding Dementia Care at Home,” or “Home Care Costs Explained.” Each pillar links to related blog posts covering specific aspects in greater detail.
Pillar pages typically rank for competitive head terms while cluster content captures long-tail variations. The internal linking structure signals to search engines that your site has comprehensive coverage of important topics in your industry.
Key Takeaway
Create comprehensive pillar pages for your most important topics, linking them to related detailed content. This structure demonstrates topical authority and improves rankings for both broad and specific queries.