How This Applies to Home Care Marketing
High retention reduces the marketing pressure to constantly acquire new clients. If clients stay longer, you need fewer new clients to maintain census. Retention improvements compound—each retained client represents future revenue and potential referrals.
Marketing can support retention through client communication, satisfaction surveying, and relationship building. However, retention ultimately depends on service quality. Marketing’s role is ensuring expectations match reality and facilitating ongoing engagement.
Key Takeaway
Track retention and understand why clients leave (natural care conclusion vs. dissatisfaction vs. competitor switch). Reducing preventable churn often delivers better ROI than acquiring replacement clients through marketing.