Robots.txt

Robots.txt is a text file in a website's root directory that instructs search engine crawlers which pages or sections to crawl or ignore. It manages crawl budget, prevents indexing of private sections, and controls bot access. Properly configured robots.txt supports technical SEO health.

How This Applies to Home Care Marketing

Most home care websites need simple robots.txt files allowing full crawling of public content while blocking admin areas, user account sections, and duplicate content paths. Avoid accidentally blocking important content—a common mistake that prevents pages from ranking.

Review your robots.txt in Google Search Console to check for issues. Ensure service pages, location pages, and blog content aren’t inadvertently blocked. Use the URL Inspection tool to verify important pages can be crawled.

Key Takeaway

Keep robots.txt simple and audit it periodically. Ensure you’re not accidentally blocking important content. Most home care sites only need to block obvious non-public sections like admin and login areas.

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