How This Applies to Home Care Marketing
Home care SQLs typically exhibit behaviors indicating immediate need: requesting consultations, asking about availability and pricing, discussing specific care situations, or having clear timelines. These leads warrant immediate, personalized follow-up from intake specialists.
Define SQL criteria clearly for your team. An inquiry asking “Do you have caregivers available next week for my mother with dementia?” is an SQL requiring immediate response. A form submission asking general questions might need more qualification before SQL status.
Key Takeaway
Establish clear SQL criteria and response protocols. SQLs represent high-intent prospects requiring immediate attention. Fast, personalized response to SQLs dramatically improves conversion rates compared to delayed or generic follow-up.