How This Applies to Home Care Marketing
Key SERP features for home care include: Local Pack (map results for location queries), People Also Ask (expandable questions), featured snippets (answer boxes), and review rich results. Each represents a visibility opportunity beyond standard organic rankings.
Optimize strategically for relevant features. Local Pack requires GBP optimization. Featured snippets need content structured to directly answer questions. People Also Ask boxes reveal content opportunities. Review rich results require schema markup and review generation.
Key Takeaway
Identify which SERP features appear for your target keywords and optimize specifically for them. Earning SERP features can provide visibility even when you don’t hold the top organic position.