Site Architecture

Site architecture refers to how website pages are organized and linked together. Good architecture creates clear hierarchies, logical categories, and efficient internal linking that helps both users and search engines navigate and understand content. It directly impacts crawlability and user experience.

How This Applies to Home Care Marketing

Home care site architecture should clearly organize content by service type, location, and content category. A logical structure might include: Services (with subpages for each service), Locations (with service area pages), Resources (blog, guides), and About/Contact pages.

Flat architecture (all important pages 1-2 clicks from homepage) helps both users and search engines. Deep pages buried many clicks from the homepage often rank poorly. Navigation should make finding any important page intuitive and quick.

Key Takeaway

Design clear, shallow site architecture with logical categorization. Every important page should be reachable within 2-3 clicks from the homepage through intuitive navigation and internal linking.

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