How This Applies to Home Care Marketing
Every page needs a unique, keyword-optimized title tag. For home care, include your primary service keyword and location. “Home Care Services in Phoenix, AZ | Agency Name” clearly communicates what and where.
Front-load important keywords—the first words carry more weight. Keep titles under 60 characters to avoid truncation. Make them compelling enough to click when displayed alongside competitors in search results.
Key Takeaway
Craft unique title tags for every important page, front-loading keywords and including location for local pages. Treat title tags as advertisements in search results—they should compel clicks from qualified searchers.