How This Applies to Home Care Marketing
Organize URLs logically: /services/dementia-care/ rather than /page-id=123. Include location in location page URLs: /service-areas/phoenix/ or /home-care-phoenix/. Keep URLs readable and descriptive.
Avoid changing URLs unnecessarily—this requires redirects and risks losing link equity. Plan URL structure thoughtfully from the start. If you must change URLs, implement proper 301 redirects to preserve SEO value.
Key Takeaway
Use clean, descriptive URL structures reflecting site hierarchy. Include relevant keywords naturally. Avoid changing URLs unless necessary, and always redirect old URLs to maintain SEO value.