How This Applies to Home Care Marketing
Reviews are the primary UGC for home care agencies—authentic family experiences sharing care quality. Beyond reviews, consider gathering: family testimonial videos, caregiver spotlight stories, or community photos (with appropriate permissions).
Encourage and facilitate UGC creation. Make leaving reviews easy. Invite satisfied families to share their stories. Display UGC prominently. Authentic content from real families resonates more than polished marketing copy.
Key Takeaway
Cultivate user-generated content through review generation and testimonial collection. Authentic family and caregiver stories build trust more effectively than brand-created content. Make sharing easy and display UGC prominently.