How This Applies to Home Care Marketing
Video builds trust effectively for home care—families can see real caregivers, hear from real families, and get a genuine feel for your agency’s culture. Key video types include: family testimonials, caregiver introductions, educational content about care, and virtual “meet the team” videos.
Host videos on YouTube for search visibility and embed on your website. Optimize video titles and descriptions with relevant keywords. Video testimonials on landing pages can significantly improve conversion rates.
Key Takeaway
Incorporate video into your marketing strategy, prioritizing testimonials and caregiver introductions. Video builds trust more effectively than text alone. Even simple smartphone videos can be effective if authentic.