How This Applies to Home Care Marketing
Zero-click results affect informational queries more than transactional ones. Someone searching “what does home care cost” might get an answer in a featured snippet without clicking. However, high-intent local searches (“home care near me”) still generate clicks.
Optimize for featured snippets to capture visibility even in zero-click scenarios—your brand appears as the authority even if users don’t click. For transactional queries, focus on compelling titles and descriptions that encourage clicks despite competing SERP features.
Key Takeaway
Accept that some searches won’t generate clicks due to SERP features. Win featured snippets for brand visibility. Focus optimization efforts on queries where clicks are still likely, particularly local and commercial intent searches.